Reinventing how brands engage with their audiences.
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My journey from Art Director to Creative Director has spanned boutique shops, start-ups and global agencies, traditional, digital and experiential advertising. This diversity of experience and a strong conceptual focus helps me drive innovative solutions and pixel-perfect designs in a variety of mediums.
As a co-founder at The Industrious, I spearheaded a collaborative conceptual development process that seamlessly incorporated technology and creative to deliver emotion-driven brand experiences. Prior to The Industrious, I acted as a bridge between traditional methods of engagement and innovative, emotion driven experiences across a range of agencies, projects and clients. In total, I bring over a decade of experience as strategic, conceptual and creative lead across traditional advertising, branding and interactive experience design.